Case Study
Melers Oy
Commercial dry cleaning & laundry services — Turku, Finland
Melers is a family-run dry cleaning and laundry business serving 49 B2B customers across southern Finland — hotels, care homes, and restaurants. Founded over 30 years ago by a husband-and-wife team, the business was acquired by Askel in December 2025 after a 3.5-month process from first identification to close.
30+
Years in operation
~€0.5M
Revenue
<100
Days to close
94+
Prospects analyzed
01
Discovery
Identified via our broker network of 100+ contacts across Finland. Matched our criteria: essential service business, loyal B2B customer base, aging founder with no succession plan.
02
Due Diligence
Rigorous 50-item framework covering financials, operations, customer contracts, equipment condition, and employee interviews. Multiple site visits to the Turku facility.
03
Negotiation
Fair valuation based on true business value — not just public records. Respectful terms that honored 30+ years of the founders' work.
04
Close
Under 100 days from first contact to ownership transfer. Smooth handover with full cooperation from the founding team.
05
Operations
Digitalization of booking and logistics systems, new management processes, and full team retention. The business keeps its name, identity, and relationships.